5 Australian fashion brands killing it right now
Australia's fashion industry is in a better place in 2018 than ever before, with the apparel market accounting for approximately 26 billion dollars in revenue, according to Statista. Further, the market is expected to grow almost 3 per cent year on year towards 2021. We're all familiar with the big names, but the real success stories of the last year have come from smaller,home-grown brands.
We love Australian fashion, and as difficult as it is to pick favourites, we've simply been blown away by what the following brands have been producing. Click on the Instagram links to see more from each collection.
Aje was founded in 2008 by best friends, Edwina Robison and Adrian Norris. Their goal was to bridge the gap between urban and coastal styles and to create garments that would capture the beauty of Australia's coasts and the bustle of its urban centres.
With a focus on sustainable, artisan, and handcrafted techniques, the designers are dedicated to creating intricately detailed collections. Seamlessly blending classic Victorian elements with edgier modern looks, it's no surprise Aje has found its way into Myer and David Jones, as well as markets across the United States, Europe and Asia.
State of Escape
State of Escape was founded in 2013 by Desley Maidment and Brigitte MacGowan, after the pair discovered the versatility of neoprene.
Maidment and MacGowan had a vision to use this strong, lightweight material to create a unique range of carryalls. Their first product was the neoprene Escape Bag, a simple and timeless design stemming from months of researching, sourcing, and sampling.
The goal was to strike the right balance of beauty and functionality in a bag that was distinctively Australian. We think they nailed it. State of Escape bags are hand-crafted in Australia.
They have been launched across Asia and Europe, and will soon be hitting the United States
The brainchild of Alexandra Spencer and Teale Talbot, Realisation Par was created as a reflection of the inspiring women the pair found themselves surrounded by.
Spencer and Talbot hope to share this inspiration through their garments, the aim of the brand is to bring out the best in all women. Rather than creating collections in the traditional fashion, Realisation par features individual pieces.
Informed by gaps in their own wardrobes, and working to create pieces to set off their customers individual sense of style, Realisation par has something for everyone.
Created by sisters, best friends, and kindred spirits Lizzie and Georgie Renkert in 2013, the goal of We Are Kindred was to celebrate "sexy feminism". As such, the brand is now synonymous with silk blouses, metallic mesh slip dresses and floral jumpsuits.
Described by the pair as "effortless modern luxury with a touch of bohemia" the range is built around lightness and fluidity.
We Are Kindred
Created by sisters, best friends, and kindred spirits Lizzie and Georgie Renkert in 2013, the goal of We Are Kindred was to celebrate "sexy feminism".
As such, the brand is now synonymous with silk blouses, metallic mesh slip dresses and floral jumpsuits. Described by the pair as "effortless modern luxury with a touch of bohemia" the range is built around lightness and fluidity.
Distinctive and feminine, We Are Kindred has a voice of its own.
Romance Was Born
Launched by Anna Plunkett and Luke Sales in 2005, Romance Was Born is a label with a truly unique character.
The pair create garments that are more than the sum of their parts. They produce breathtaking garments which also tell a story - spinning tales of sub-culture and personal identity out of embroidered textures, inimitable prints and intricate beading.